From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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TikTok is important to direct-to-consumer (DTC) brands because it allows them to showcase products, create engaging content and advertise to a wider audience. Three key takeaways: TikTok offers unique opportunities for brands to connect with customers in a fun and engaging way. DTC brands can utilize TikTok advertising options to drive traffic to their website or e-commerce platform. Incorporating social media planning tools like Plann can help DTC brands create a consistent content calendar and track their social media performance.
