Cashflow and Confidence: How Matt Lady Launched His DTC T-Shirts
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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In this episode, Matt Lady shares how he overcame personal struggles to launch Civitas (shirts for DTC marketers) An experienced Paid Social marketer, Matt identified a gap in the market, catering to the niche of direct-to-consumer marketers. He invested in great design, high quality product (forgoing the ease of a print-on-demand option) and bought 450 shirts in 8 styles. He has already started to sell through his stock and planning his next release. 9 months ago, he was in a different position, overcoming physical and mental challenge. Matt shares his journey to launch and grow Civitas in this episode of Cart Overflow. Check out his collection at www.shopcivitas.com (use code PODCAST15 for 15% off at checkout)
