Part 2: The Role of ‘Greener Marketing’ in Evolving Marketing and Driving Societal Change - John Grant, Author and the definitive ‘green marketing guy’.

John's been a marketer in 'green world' for decades. In this insight packed podcast he shares his experience and views around the many 'evil's of marketing' - and what the alternatives could look like. What if we simply ban the BS and go 'dark' - effectively, removing the 'voice'? And how do we move away from making normal things seem green, to making green things seem normal? We discuss where marketing sits strategically, the challenge of commercial balance and desire, purpose led marketing and whether purpose has become a bit of a panacea - and whether good marketing excuses bad stuff - and how we move towards a more considered approach starting with the question, 'What's the decent thing to do?'... With so much to explore, we split the podcast into two and will release Part 2 next week. Tune in to Part 1 - here... And tell us what you think. How can marketing be different?

Om Podcasten

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.