Which discipline should be the lead agency?

DING, DING, DING! Adland's agencies have entered the ring.In this episode, Campaign's editors of creativity, media and tech battle it out to determine which discipline should be the lead agency for clients.The team discuss how client relationships have changed over the years, how different budgets might change which discipline would lead and whether there should be a lead agency at all.Taking up the fight for creative agencies is Alessandra Scotto di Santolo, creativity and culture editor. For media, its media editor Beau Jackson and for social and digital agencies, it's the podcast's host and Campaign tech editor Lucy Shelley. Maisie McCabe, UK editor at Campaign also joins the argument for a perspective on the differing client relationships between creative and media agencies.Further reading:Energy Networks Association consolidates creative and media accounts into WPPWhat are the benefits to appointing media and creative agencies at the same time?Santander reviews global creative and media accountsAsda launches review of creative and media accountsPitch Update: Sky, Asda, Pets At Home, Interflora, Motorway, RM Williams and moreComing up in Campaign's calendar:Media Week LiveCampaign 40 Over 40 Hosted on Acast. See acast.com/privacy for more information.