98: Meta's Nick Baughan on advertisers, agencies, cost of living crisis, measurement & the metaverse

Meta's Nick Baughan has recently had his role expanded to director of business partners in the UK and Ireland. He is the main contact for agencies looking to use Facebook and Instagram. In this episode, Baughan opens up about how Meta is helping advertisers with the cost of living crisis, the relationship it has with agencies, privacy laws, measurement developments and the latest on the so-called metaverse.This episode should interest anyone who has an interest in Meta’s platforms Facebook, Instagram and its AI technology, Quest. Hosted on Acast. See acast.com/privacy for more information.