24: Instagram turns 10 and Byron Sharp's Covid marketing warnings

It's a double-header of ten-year anniversaries this week. Omar and Jeremy discuss Byron Sharp's recent Campaign interview, in which he criticised the "embarrassing arrogance" of marketers that would think people were interested in what they had to say about the coronavirus. Sharp's seminal marketing text How Brands Grow was published in 2010.Sarah Frier, the Bloomberg News reporter, wrote the book on Instagram recently and reveals how the globally popular social media brand has evolved and how its founders struggled to retain control since being acquired by Facebook in 2012, just two years after launching in October 2010.Omar and Jeremy then return to discuss some of this week's ads.Running order:1:24 - Byron Sharp7:15 - Elvis joins growing list of agencies leaving the office11:00 - Interview with Sarah Frier: Instagram chat at 10 and what's next.38:55 - Ads review: John Lewis Home, Mercedes-Benz, and Nokia.Get in touch with us:Email Omar or Ben with questions or ideas for future episodes: [email protected], [email protected] us on Twitter: @CampaignMagFollow us on Instagram: Campaign MagazineJoin our LinkedIn groupRead advertising industry news, features, and see the latest ads on campaignlive.co.uk. Hosted on Acast. See acast.com/privacy for more information.