18: Bodyform, Viagra and breaking taboos about sex and bodies

This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction. Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week. Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb stories”, as well as a long line of award-winning ads for the brand before that. Laurent Simon is chief creative officer and Tamryn Kerr is creative director at VMLY&R London, the agency behind Viagra’s campaign. Running order:Hellos and introductions: 0:28Intro to Womb Stories: 2:24Intro to Viagra Connect: 8:12Choosing animation for both ads: 11:23The new rules of sex and advertising: 14:11Taboos and shame, the responsibility of advertisers? 19:26Online comments and hate: 23:44Remaining taboos in advertising: 26:50 Hosted on Acast. See acast.com/privacy for more information.