153. Fake OOH ads | stressful pitching | brands & AR | Channel 4 in the US

Campaign features editor Matt Barker is joined in the studio by reporters Shuana Lewis and Charlotte Rawlings to chat about the ongoing controversy over mocked-up OOH campaigns, stress-related problems with pitching and Channel 4’s recent announcement that it will be partnering with streaming platforms in the US.Tech editor Coral Cripps meets Will Scougal, founder and managing director Will Scougal, Isabel Perry, vice-president of emerging technology and partner at Dept and Rosh Singh, managing director of Unit19.The quartet discuss what the future looks like for the AR landscape, how to help clients navigate the world of AR and some of their favourite AR campaigns that they’ve been involved with.Further reading:Should adland stop using outdoor mock-ups?One in 10 agency staff has quit their job due to stress of pitchingChannel 4 makes international debut on ad-supported US platformsWe Are Social launches AR-focused agency Hosted on Acast. See acast.com/privacy for more information.