127. Pitching in the current climate | Will Labour's attack ads work?

What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference?There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis. ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join Campaign media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for, the role of procurement and whether the Pitch Positive Pledge has had an impact nearly a year since it was launched.Campaign's Shauna Lewis also joins to discuss the fallout from political attack ads by the Labour Party that imply Prime Minister Rishi Sunak is soft on child sexual abuse cases.Further reading:Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’Let's hope the pitch frenzy leads to some energised client-agency relationshipsIs a pitching frenzy back after last year’s slump? Hosted on Acast. See acast.com/privacy for more information.