112: Adland's future trends with Wavemaker, Dentsu & Accenture Song

In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023.These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty.To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innovation and thought leadership lead Katie Burke.These trends are based on the following reports:Wavemaker Growth Trends Dentsu Media TrendsAccenture Song Life TrendsFurther reading: Dentsu downgrades UK ad spendThe Campaign Podcast will take a short break over Christmas and return in January. Hosted on Acast. See acast.com/privacy for more information.