101. Campaign podcast: A Christmas World Cup special

The latest episode asks how agencies and marketers are going to meet the twin challenges of an unseasonal World Cup, beginning on 20 November and ending on 18 December, and a Christmas set to a backdrop of political uncertainty and a growing cost-of-living crisis.Campaign editor Maisie McCabe and features editor Matt Barker kick around some of the issues raised by media editor Arvind Hickman in his recent piece for the Autumn magazine, Qatar 2022 World Cup: festive football’s big-money gamble.And Arvind interviews Hermeti Balarin, ECD at Wieden+Kennedy Portland and Lawrence Teherani-Ami, Wieden+Kennedy’s media director, about the upcoming tournament and its various opportunities and challenges. Further reading:https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573 Hosted on Acast. See acast.com/privacy for more information.