Who are you without your history? Eibhlin Colgan from Guinness & Carol Quinn from Jameson on the importance of the past, to the future.
Business of Beverages - A podcast by Will Keating - Mondays
Send us a textIn this episode you'll learn how brands like Jameson and Guinness invest in their future by entrusting their past to Archivists. It's exceptionally rare to get Diageo and Pernod Ricard to agree on anything (!) but the importance of brand archives is central to both Guinness and Irish Distillers. Eibhlin Colgan and Carol Quinn sat down in the Connoisseur Bar in the Guinness Storehouse to explain that a corporate archive is central to preserving and enhancing brand value. Archives...
