Cask Strength?: Martin Purvis explains why the global cask supply chain can't be taken for granted anymore.

Business of Beverages - A podcast by Will Keating - Mondays

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Send us a textIn this episode you'll learn how casks are the underappreciated linchpin of the distilling industry and how their future is looking very uncertain amongst rising demand, restricted supply and changing regulations.Martin Purvis is a trans-national treasure trove of information and analysis of the spirits industry. From Manchester to Edinburgh to Kentucky, via Africa, Martin has been building expertise in how commodities drive commerce. Casks have become his focus over the last fe...