#252 How To Drive Inbound Without Gated Content - Tara Robertson

► So, what is gated content and does it still work today? Tara Robertson is Sr Demand Gen Manager @ Chili Piper and Podcast Host of 'Demand Gen Chat'. 🎧 Have a listen to Tara & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Doesn’t less leads mean less sales convo’s and revenue? 👉 Should marketing qualified leads be killed off (MQLs) 👉 Should we ungate all content? 👉 Are inbound SDRs still needed? 👉 How to drive inbound without collecting emails? 👉 Should driving people to convert on the website be no.1 focus? 👉 What to consider for website optimisation (CRO) ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email TARA ROBERTSON ★ LinkedIn: https://www.linkedin.com/in/taraarobertson ★ Web: https://www.chilipiper.com Please check out our sponsors: ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹