How to Use Branding Effectively with Tej Lalvani

If you only have a couple of seconds to introduce your product in the market, what would you do? For Vitabiotics and Tej Lalvani, effective branding and marketing strategy was the key in a saturated pharmaceutical market. In this episode, Tej Lalvani talks with Adam Stott about Vitabiotics was able to use branding on their success as a vitamin supplement company. Their success does not only include the local market but it transcended international markets as well. Tej also talked about his stint in the hit show Dragon's Den. Tej Lelvani the CEO of the UK’s leading vitamin company, Vitabiotics, and a former ‘Dragon’ on the BBC’s hit show Dragons’ Den. Having taken over Vitabiotics from his father, Professor Kartar Lalvani, Tej has overseen the phenomenal growth of the company for twenty years, driving the company’s expansion to sell its products in over 100 countries. Alongside his goal to build Vitabiotics into the largest specialist vitamin company in the world, Tej is hugely passionate about supporting vital educational campaigns and health awareness initiatives.  Links to include on every podcast episode: Adams website: https://www.adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Business owners: Monetise social media, get more clients, increase your following and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod Coaches, Consultants and Speakers: lower your marketing costs, increase ticket prices and get more high ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod