Creating Authentic Content with Chef Ben Ebbrell

Creating content is the ‘thing’ in recent years because of different platforms that encourage people to do it. However, creating great and authentic content is not for everyone but our guest today managed to do just that. Starting slowly in the beginning, Chef Ben Ebbrell’s desire to create simple and easy-to-cook foods for students has recently picked up steady growth. Sorted Food, a happy accident with friends according to Chef Ben, has not only turned into a successful YouTube channel but also a dynamic community. In this episode, Chef Ben Ebbrell talks about his journey as a content creator for Sorted Food as well as giving 3 tips for aspiring business owners. Chef Ben Ebbrell is one of the founders of the hit YouTube Channel, Sorted Food. Presently, Sorted Food has 2.4M subscribers on YouTube and has been providing its own authentic content since 2010.   Show Highlights: How far along Ben’s team and co-founders knew each other What was Ben’s mindset when they were just starting to create content How important it is to determine your audience before creating content The role of Ben and his team’s friendship values  Ben’s journey to 2.4 million YouTube subscriber  Working together and collaborating with other content creators What was Ben’s solution with them eventually running out of fresh ideas for recipes How Ben handles suggestions and comments thrown at him as a Chef not monetizing and building community at first Cheap meal packs in the pandemic how it made a difference Importance of authenticity in the content that you are creating Links Mentioned: Big Business Events Members Network If you haven’t been able to check Chef Ben’s YouTube channel, check out SortedFood Adams website: https://www.adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Business owners: Monetise social media, get more clients, increase your following and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod Coaches, Consultants and Speakers: lower your marketing costs, increase ticket prices and get more high ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod