68: Thrasio COO Stephanie Fox- the art of goal setting in hypergrowth

Coming up with an idea and raising capital to execute on it is often seen as a “chicken or the egg” situation. According to Stephanie Fox, COO of Thrasio, having a viable idea comes first. Thrasio, which acquires and grows brands on Amazon, began with no outside funding when it bought a milk frother brand on Amazon. 3 years later, with over 150 brands acquired and a billion dollars in funding, the original idea has proven itself. Stephanie joined hosts Scott and Andrei to share her learnings from previous endeavors and how they prepared her to excel in her current role.   Here are some quick takeaways:   Though top-line growth is often celebrated, entrepreneurs need to refocus their priorities on profitability when the time is right. Building a company is a cycle of being on fire, struggling, and readjusting and overcoming. The third step is where many fail. Companies shouldn’t necessarily hit all their yearly goals- this suggests that the goals were too conservative Culture is deeper than free coffee and a relaxed dress code- it should involve every employee feeling a personal connection to the success of the company

Om Podcasten

In this podcast, we are here to discuss the challenges high growth companies face and how to overcome them. We will be focusing on the human parts of work and how you can create a culture that brings out the best in your people and unlocks their full potential.