45: R/GA CEO Sean Lyons - creating a brand that is an operating system

Sean Lyons (CEO at R/GA) joined Scott Britton and Andrei Newman on the Business Is Human podcast. Here are some key takeaways from the conversation: Design is not a veneer. It’s the interface you put in between your customers and your product.  Your brand is a living, breathing thing that is dynamic and lives all over the internet. Make a habit of carefully examining how you are spending your time and try to retool your schedule quarterly. It’s great to have data to make decisions but that data should be informing your gut rather than leading it. A CEO’s greatest pressure comes from setting the pace for the company and making decisions that create momentum Think about how you can harness technology to creatively solve problems rather than just figuring how to integrate it.