33: HubSpot EVP of Revenue Operations Alison Elworthy on how to build a growth flywheel

Historically, whenever there’s a problem or issue, teams address it by throwing an ops person at it. As a result, the operations function has been operating in a reactive fashion for a long time.   Ops folks are innovative and they have big ideas. Alison Elworthy explains how to unleash your ops team and empower them to chase after strategic initiatives. She also talks about why this could be the most effective way for SaaS companies to break linear growth.