29: Sprout Social SVP of Sales Ryan Barretto on making customer experience a competitive advantage

The way people buy software is changing rapidly. Prospects want to see and experience the product firsthand before engaging in sales conversations. Ryan runs sales and customer success at Sprout Social, a company that helps businesses harness the power of social media marketing. In this episode, Ryan breaks down how to design processes that allow salespeople to be true value-adds in the modern sales motion and what skillsets you should be looking for when building out a revenue org.