27: Kustomer CEO Brad Birnbaum on why all industries need to be disrupted once a decade

In a world where change is the only constant, opportunities to disrupt large incumbents present themselves every so often. When Brad Birnbaum started Kustomer in 2015 there was no shortage of major players in the market (ex. Zendesk). Brad shares how to spot opportunities for disruption, differentiate from the competition and move up-market.