CEO and Co-Founder of ufurnish.com Deirdre Mc Gettrick   

Hosted by multiple iTunes Top 10 podcaster James Burtt https://www.instagram.com/jamesburttofficial/, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands. This week James has the pleasure to chat to CEO and Co-Founder of ufurnish.com Deirdre Mc Gettrick who - alongside her business partner and husband - has built up an impressive team that have created an online search engine that is making big waves in the unchartered waters of furniture retail. Deirdre is an open book in this conversation and shares the exact journey that the brand has been on from concept to creation; she talks about what was the catalyst to this business, how she had to structure her corporate exit and how the brand has bought in £1.8 million in investment funding. On the show you will hear: * The challenges of creating a search engine where most consumers have traditionally wanted to touch and feel before purchase * Going from 2 co-founders at the start of 2020 to a team of 16 in under a year * Why equality and fairness is one of the core values of the company * Not knowing how to start a business * How the founders 'tiered' going full time into the business * The importance of being able to communicate with your co-founder * The jump from successful corporate job to entrepreneur * Pulling back on expenses  * Using investment to grow * On-boarding a team remotely during lockdown  * The importance of knowing what you don’t know Check out what Deirdre and the team are building at https://www.ufurnish.com/ Listen to her podcast The DNA Of Home Interiors https://podcasts.apple.com/gb/podcast/the-dna-of-home-interiors-podcast/id1488771083 ——————————————— Connect with James https://www.instagram.com/jamesburttofficial/ Read the latest blog https://medium.com/@ultimatepodcastgroup Join the Ultimate Podcast Community https://www.facebook.com/ultimatepodcasttraining/ Check out the Ultimate Podcast Agency https://www.ultimatepodcastgroup.com/ Check out Ultimate Podcast Training https://www.ultimatepodcast.training/