Elwyn Gladstone (nicknamed The Godfather of Spirits Marketing by Racheal) talks Innovation

They say you should never meet your heroes, but luckily this one didn’t disappoint! Racheal catches up with Elwyn Gladstone who has been instrumental in the launch of some of the most iconic brands in the world, most recently with the launch of Malfy gin. Hear Elwyn’s perspective on what it really takes to launch a successful innovation, if he believes there’s a ‘winning formula’ and whether or not you can have a successful meal made entirely from potatoes.

Om Podcasten

The show about startups in the drinks world, the founders that are building them and the tipples that inspired them along the way. Hosted by Racheal Vaughan Jones who has spent over 10 years in-house at some of the world's leading brands and now works with some of the most exciting startups in the drinks space. Each episode, we imbibe with the founder of a drinks startup and get under the skin of their journey so far, toasting successes and drowning disasters. Join us as we explore different categories, from tequila to kombucha via hard seltzers and wine in a can.