Episode 8 - How to Build An 8 Figure Business On a $5 Product with Melissa Lanz

Episode 8 - How to Build an 8 Figure Business on a $5 Product with Melissa Lanz Welcome to Building a Bigger Table The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income.    In This Episode: I’m so happy to be joined by my awesome friend Melissa Lanz for episode 8 of the Building a Bigger Table Podcast.  Melissa quit her internet marketing executive job and founded The Fresh 20 to promote good eating habits in the midst of a national health crisis in the US. Her first product was a $5 meal plan, and what started out as a simple vision to help people like herself has now grown into an 8 figure empire. There’s so much emphasis around online programs and high ticket offers being the secret to success at the moment, but if that’s not your jam, no worries … as Melissa’s here as living proof that you can build a highly successful business with a simple, low ticket product that solves a common problem. In this episode, she shares everything you need to know (and none of what you don’t) to get started and scale.  Also, as we’re both outspoken on the subjects that matter to us, we discuss the importance of making an impact, not just an income … and why that drives our decisions in business. We delve into the different layers of building a bigger table and Melissa shares her personal experience as a black woman. If you’ve got a simple but smart idea you want to get off the ground, you don’t want to miss a second of this episode - so grab your coffee, find a quiet spot, and get ready to take notes!    Key Takeaways: How to turn a vision into a reality Why low ticket offers can build a BIG business The big decision every business owner needs to make The different layers of building a bigger table   Quotes: “When I started my business 10 years ago, I had no resources. I did not know what I was doing. I just had a vision. I wanted to help more people.” “If I had to go back and do it all over again, I would start with a really, really simple problem that hits people, like either on an every day or an every week basis. I would solve one tiny problem in someone's life. And from there, you can build on that.” “There's a difference between having a view that is different to your own and having a view that goes against your morals and your values. And you should never have to compromise your morals or your values in business.”   Meet Your Host: Hi, I’m Shaa. I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”. I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.     Where To Find Melissa: Website - https://www.thefresh20.com/ Facebook - https://www.facebook.com/melissalanz Instagram - https://www.instagram.com/thefresh20/   Where To Find Shaa: Website - https://www.shaa.com/ Facebook - https://en-gb.facebook.com/shaawasmund/ Instagram - https://www.instagram.com/shaawasmund/