Episode 58 - The Truth About Coaching - with Laura Berman Fortgang (One Of The Original Founders Of The ICF)

Laura Berman Fortgang is an author, speaker, and career coach. She has appeared on TED, Fortune, Fast Company, The New York Times, CNN, and Oprah Winfrey, and was one of the original founders of the International Coach Federation. Laura joins Shaa to talk about her incredible coaching career across the past 27 years, the ingredients needed to be a life-changing coach, and the true meaning of reinvention and evolution. KEY TAKEAWAYS Life is like a magnet. Every single piece of rust and decay in your life is preventing the good stuff from being attracted to you Taking control of our destiny is all about choosing ourselves instead of waiting for others to choose us. We have the power to rise up, so why wait for someone else to give us the green light? The world today is constantly evolving, and can sometimes appear daunting, but with the advancing technology has come more opportunity for reinvention. When we evolve and change, we are growing closer to the version of ourselves that has always been there. Evolving is about peeling away layers to reveal what has always been there. BEST MOMENTS 'What is the rust on my magnet that I need to get rid of in order to attract the good stuff in life?' 'I was an actor who became a coach and it changed my life' 'I don't want to wait for someone to choose me. I want to choose myself' 'Reinvention is about getting closer to who you really are as you evolve' VALUABLE RESOURCES Building A Bigger Table Podcast - https://omny.fm/shows/building-a-bigger-table    Laura Berman Fortgang - https://laurabermanfortgang.com MEET YOUR HOST Hi, I’m Shaa. I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”. I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK' by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Shi*t. WHERE TO FIND SHAA Website - https://www.shaa.com/ Facebook - https://en-gb.facebook.com/shaawasmund/ Instagram - https://www.instagram.com/shaawasmund/

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Shaa is the original misfit, maverick and magic maker.  Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks. Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen.  Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records.  Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all. The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.