Episode 42 - Using Entrepreneurship For Good - with Casey Zeman

Shaa talks to Casey Zeman, Founder of Easy Webinar who has truly embraced the power of webinars, using technology and software to better connect with audiences around the world. In doing so, he has helped others to achieve a similarly deep connection with their own audiences.  Casey discusses the importance of social change, how choosing to do better is a choice. And ways in which we can affect social change and use entrepreneurship for the benefit of all, and why we can more easily create a greater impact when we increase our income. KEY TAKEAWAYS  To create social mobility, then we must facilitate and empower others to create businesses and create their own income. When we create an income for ourselves, we raise the level of impact that we can make. From there it is about choice - where to invest time, money and experience in order to help others grow. When we assimilate with others, we cannot expect them to simply assume our ways of thinking and living. Cultural exchange is about the free-flow of influences and ideas. We should never shut ourselves off when it comes to growth. We have the opportunities to learn and develop each day, and should always take advantage of that. With growth comes strength. BEST MOMENTS  'It's much harder to create an impact when you have no income' 'By pulling people in, we're going to have a longer term impact' ‘being good is a choice you make every single day’ VALUABLE RESOURCES Building A Bigger Table Podcast - https://omny.fm/shows/building-a-bigger-table  MEET YOUR HOST Hi, I’m Shaa. I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen for ‘Services to Business and Entrepreneurship’. I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK' by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t. Builidng A Bigger Table for me is about exactly that; building a table so big no one has to wait for a seat. WHERE TO FIND SHAA Website - https://www.shaa.com/ Facebook - https://en-gb.facebook.com/shaawasmund/ Instagram - https://www.instagram.com/shaawasmund/ ALL ABOUT CASEY "Here’s the first thing you need to know about me: I’m absolutely HOOKED on the power of webinars. I’ve loved developing software, products and content to help authors, experts, entrepreneurs, SMB’s, product creators, service providers, creative types - YOU - harness this power to create a deeper connection with your audience.  Because here’s the deal: your audience is thirsting for your knowledge, and quality webinars (and video and live streaming) will give them what they want, and grow your business" EasyWebinar is an all-in-one webinar software for live, automated, and power webinars. It supports entrepreneurs, coaches, consultants, authors, course creators, experts and other thought leaders in building authentic connections and sharing their unique story.  www.caseyzeman.com

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Shaa is the original misfit, maverick and magic maker.  Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks. Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen.  Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records.  Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all. The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.