Episode 24 - How To Build A Small But Mighty List

Episode 24 - How To Build A Small But Mighty List Welcome to Building a Bigger Table The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income.    In This Episode:   For episode 24 of the Building a Bigger Table podcast, I want to go right back to the basics and talk to the number one thing that I know is a concern for virtually every business and entrepreneur that I know… which is how do I grow my audience? Specifically, I’m talking about how to build your email list.   It doesn't matter who you are ... it doesn't matter where you're at in this journey, whether you've got 5 people on your list, 500 or 5,000 - we all need to be growing our audience on a daily and weekly basis. But where do you start?   There is so much focus right now on social media - and you know I’m a huge fan of Clubhouse and Instagram, and Facebook … I’m well aware of the important part social media can play in building your business. However, nothing converts to customers like an email list. And I do mean nothing.    In this episode, I’m sharing my top 5 tips for building a small but mighty list. Because it really is much more about quality than it is quantity. If you want to build a list of buyers not browsers, this episode is for you. Key Takeaways: Why quality is more important than quantity Focus on delivering value It’s about buyers not browsers 5 top tips to help you build your list   Quotes: “Before you start putting any content out there to start capturing any email addresses that you actually have a good email service provider.” “Now you want this landing page to represent you and your business, not just a freebie, right? So when people land on that landing page, you want them to think, ‘Whoa, this looks and feels amazing.’” “The way I look at my email list: all I want to do is build an email list of people who, when I have the product that is right for them at the time in their business … they're going to say yes.”   Meet Your Host: Hi, I’m Shaa. I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”. I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.   Where To Find Shaa: Website - https://www.shaa.com/ Facebook - https://en-gb.facebook.com/shaawasmund/ Instagram - https://www.instagram.com/shaawasmund/ Clubhouse - @Shaa