Episode 15 - Stop Flip-Flopping And Start Focusing

Episode 15 - Stop Flip Flopping And Start Focusing Welcome to Building a Bigger Table The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income.    In This Episode:   Welcome to the first Building a Bigger Table Podcast of 2021! Now, we’re going to be doing things a little differently for this one, as instead of speaking about what we can add to your table, we’re going to be focusing on what we can take away.   It might sound counter-intuitive, but let me explain ... have you ever found yourself switching from one idea to the next so quickly that you gave yourself a headache? Ever launched something that didn’t work out how you wanted it to and then just pushed it to one side before starting something else?   I’m not asking this to shame you … believe me, I’m guilty too, because that’s what we do as creative entrepreneurs. We’re always onto the next big thing. But if you want to be successful in business, things have to change ... not only for the sake of your customers who have no idea what you stand for, but for the sake of your own sanity too.   In this episode, I’m presenting my argument for why less is more, and providing you with the strategies and tactics you need to stop flip flopping and start focusing on what it is that’s actually going to help you make more impact and income.  Key Takeaways: Focus on one core proposition Quality over quantity, always Your messaging should be clear Serve more people with less dishes   Quotes: “When you spread yourself too thin and you try to do all of the things for all of the people you end up being overwhelmed and exhausted, and your customers end up being confused.” “Businesses aren't restaurants that need to change the offering every single week with an added special offer of the day.” “I was a creative junkie. I just kept on wanting to do the next one. I convinced myself that the creation was the bit that I enjoyed the most. And once it was done, I needed to go and do the next one. I also convinced myself that this is what my audience needed.”     Meet Your Host: Hi, I’m Shaa. I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”. I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.   Where To Find Shaa: Website - https://www.shaa.com/ Facebook - https://en-gb.facebook.com/shaawasmund/ Instagram - https://www.instagram.com/shaawasmund/