The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea Riggs. Plus: The New Product Drop to Help You Ace the “Fluffy” Hair Trend!

We took a trip to New York with Amika to learn all about the colourful brand behind the #1 dry shampoo in prestige hair care. Listen in as Amika CEO Chelsea Riggs delivers the scoop on the viral thermal round brush that helped usher in a fluffy hair revolution, what makes Amika’s best-selling Perk Up Dry Shampoo so damn good and, the brand new Volumizing Rising Star collection (oh my!) destined for your next big hair day. Plus, you’ll find out: Why Amika is the #1 hair brand ranked on Sephora.com (based on traffic to the website,) offering up formulas for eleven different hair types and textures How to achieve the fluffy hair trend at home, with Chelsea’s personal tips on boosting thin strands, from haircut to blowdry and beyondHow Amika builds allyship within the company – with lessons for indie brands who lost their footing this year (ahem)What it takes to earn B-Corp certification – and why it matters to us as consumersWhy Chelsea chooses to see the *positive* in a one-star review Breaking Buzz: Visit @breakingbeautypodcast on Instagram to enter our Amika giveaway where 5 lucky listeners will win prizes worth approximately $250 USD! For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/    Related episodes like this:  Kitsch Founder Cassandra Morales on Everything Showers, Heatless Rollers and The Solid Shampoo Bar RevolutionLegendary Hairstylist and Founder of Ouai & Mane, Jen Atkin7 Hair Truths That Only a Hairstylist Will Tell You with Kardashian Hair Pro Andrew Fitzsimons PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!     Nutrafol Get results you can run your fingers through!  For a limited time, Nutrafol is offering our listeners $10 dollars off your first month’s subscription and free shipping when you go to Nutrafol.com and enter the promo code BREAKING.  First Aid Beauty First Aid Beauty’s KP Bump Eraser is America’s #1 specialty body scrub. We have a fantastic special offer right now, just for our listeners! Go now to FirstAidBeauty.com/BEAUTY and use our promo code BEAUTY for 20% off. Macy’s Cheer on your favorite teams this year during the Summer Games in Paris with top brands like Puma, Reebok, Under Armour, Adidas and Nike. Shop at Macys.com or in-store at Macy’s. Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.     *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*    Hosts: Carlene Higgins and Jill Dunn  Theme song, used with permission: Cherry Bomb by Saya
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