You’ve got to back your own brand before anyone else can

Following on from last week, in this episode we are chatting about why you need to be completely in love with and head over heels with your brand if you expect anyone else to feel the same way about it. It all starts with you and how you feel towards your brand. If you aren't loving your brand and if you aren't able to back your own brand, your audience is not going to feel that way either. When we fall out of love with one particular area or multiple areas of our brand, it's really hard for ...