Your audience's expectations vs reality

In this episode I’m diving into something absolutely crucial: your audience. They're the lifeblood of your business and without them, who is buying your products or services? I want to focus on how you can balance putting yourself at the centre of your brand while deeply understanding your audience, instead of building your brand around your audience and what kind of person you think they need. For me, I fully believe that’s what it takes to create a connection that feels authentic and aligne...