Why it feels scary to show up on socials (introverts, this one’s for you)

It's highly likely that you reading this are focusing primarily on building a business brand and not bringing in enough personal branding elements. It can feel quite scary to think about including this because for most of us, we didn't start our business to create a personal brand. That's not what we set out to do. We set out to sell a product or service that we are deeply passionate about, and that we wholeheartedly believe in the transformation of. But in order for us to connect on an authe...