What to do if your brand is a 'hidden gem' 💎

This episode was inspired by a recent conversation with a client. She is someone who I would call a hidden gem because she is so talented at what she does. We were having a great Brand DNA call and I was learning so much from her, I just loved chatting with her. Unfortunately that was not coming across on her Instagram, which is where she gets the majority of her clients from. And that wasn't coming across. Not to say that her Instagram wasn't feeling friendly or approachable or wasn't showin...