What Taylor Swift can teach us about building a ride-or-die brand

Taylor Swift was recently in Australia on her Eras Tour which lead me down a path of researching everything about her. I think that she is an incredible businesswoman and has got an entrepreneurial smart about her. After my deep dive over the last couple of weeks, I have found that there are a few key areas of things that she does that I really believe if you apply to your own business, are going to help you see results for your business. They're also very much in line with the things that I ...