[The 2025 Brand #1] Building a brand in 2025: what you need to know

As we dive into a fresh year, it's the perfect time to reflect on how to level up your brand and truly stand out. Over the next three episodes, I’ll guide you through what it takes to build a magnetic and thriving brand in 2025. We’re starting off this series with an overview of how to shift from a ‘business energy’ mindset (which is focusing on what you do) to ‘magnetic brand energy’ (which is embracing who you are). Whether you're a service-based solopreneur or a product-based business, thi...