Pain vs pleasure...what drives your dream client?

I haven't done a messaging specific episode in a little while but in this particular episode, I want to chat about pain versus pleasure in messaging and figuring out which one actually drives your audience and drives your ideal client. Whenever we do these exercises, I always want you to think about it from the perspective of that ideal person buying from you because there is no point in you thinking about the current person buying from you if they are not your dream customer of client. We wa...