Here's what ACTUALLY creates a cult-like brand

I’m so excited to dive into today’s topic because we’re diving into something that I talk about all the time and that is why simply being good at what you do isn’t enough to build a thriving brand. You could be incredibly talented, offering the absolute best service or product, and still struggle to attract your dream clients. Meanwhile, someone else with half your expertise but a strong brand presence is booking out their calendar. Why? Because branding goes beyond skill, it’s about your pos...