Get people to buy from YOU!
Brandology - A podcast by Alex Stockdale - Tuesdays

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There are generally two reasons why people buy things. The first is to solve a problem because they're having an issue. There's a challenge, a struggle, something they're going through. They want to solve that. The other reason is for pleasure. They buy things to bring about some aspect of their dream life. Either way, they are buying something to make their lives better. Whenever you are doing anything to do with your business, marketing or selling, remember that people are buying to improve...