Copying competitors is not a content strategy

There are four main areas of brand building that you absolutely must do to have a successful brand. Those four areas are strategy, design, messaging, and content. If you don't have at least one of these nailed down and perfected, you're going to have issues in your business. These four elements work together as smaller cogs in a very large wheel, which is your brand. Today I wanted to chat all about content because your messaging and content are so deeply intertwined. If one is off then it do...