Attracting premium clients with your brand

Today I’m diving into a conversation that comes up so often with my clients, and that is what it really means to create a luxury or high-end brand. I’m diving into why simply labeling your brand as “luxury” isn’t enough to stand out or connect with your ideal audience. It's not enough to differentiate you, and I can tell you right now - you have a lot more going for you. Your brand has a lot more going for it than just being like high-end or luxury. If you’ve ever found yourself using those t...