Storytelling, Entertainment & Social Media With MacKenzie Green
Brand-Side - A podcast by Celtra
People are visual beings. We see better than we hear. So how do you create compelling visual aids to explain your creative ideas?On this episode of Brand-Side, I talk with MacKenzie Green, an award-winning marketer and branded entertainment maverick who is currently the Social Media Director at BET+, a new streaming platform that focuses on black culture and stories.MacKenzie and I discussed:What innovation is and what it isn'tHow to approach diverse audiences in marketingTips for doing a personal audit to improve your craft as a marketerFind this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.
