A Spoonful of Magic w/ Dhiya Choudary
Brand-Side - A podcast by Celtra
“Making room for everybody doesn’t mean taking room away from anybody.” – Dhiya Choudary.Dhiya is a Creative Director at Magic Spoon that is disrupting the cereal industry. Here’s what we discussed:Dhiya’s advertising career and a few of her favorite campaigns to work onWhat it’s like to move from agency life to the brand-sideDifferences between in-house and agency pitchesThe building blocks of a strong briefA day in the life of Magic SpoonTips for working remotelyScaling digital content as a DTC (Direct to Consumer) companyHow to capitalize on UGC (user-generated content)How to navigate industry diversificationCheck out these resources we mentioned during the podcast:Dhiya’s LinkedIn profileDhiya’s Instagram profileDhiya’s direct email addressMagic Spoon’s websiteCeltra’s websiteLink It Black talent diversification movementThird Eye Collective mentorship platformFind this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website. Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.
