258 | What Is Brand Perception? (How To Measure & Grow It)

Learn what brand perception is, how to measure it through analysis, and how to influence it through communication. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we’ll answer the question “What is brand perception?” describing why it’s so important in building successful brands.  Then we’ll explore how brand perception is shaped at every touchpoint using tools of brand expression including brand positioning, differentiation, personality, voice and tone, messaging stories, and much more.  Next, we’ll explore how to influence perceptions with branding elements developed through a comprehensive brand strategy.  Then you’ll discover how to measure brand perception using audience outreach, social monitoring, review sites, and more. For more brand strategy resources and downloads visit https://brandmasteracademy.com/