257 | Brand Transformation Using Art & Science (with Emmanuel Probst)

Learn the art and science of brand transformation from professor, author, and brand strategist Emmanuel Probst. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, I’m joined by Emmanuel Probst author, marketer, and brand strategist with over 17 years of experience. Now for those who don’t know him, Emmanuel is a strategist who’s passionate about building brands that don’t just sell, but transform people and the world they live in. He teaches students the tools they need to become successful brand strategists at UCLA… He hones his craft at Ipsos, helping clients measure and amplify how brands and consumers connect And he shares the fruits of all his know-how and experience in his books BRAND HACKS and his latest ASSEMBLAGE – THE ART AND SCIENCE OF BRAND TRANSFORMATION… Earned accolades from the likes of David Aaker, Jonah Berger, and Rory Sutherland to name a few. In this episode we explore How brand perception is the truth How to use brand to shape consumers' perceptions and How data and insights can be used to deliver a personalized consumer experience So, if you want to learn about brand strategy from a well-respected brand strategy professor, author, and executor… then don’t miss this episode For more brand strategy resources and downloads visit https://brandmasteracademy.com/