237 | How To Reposition A Brand (6-Step Strategy Process)
Brand Master Podcast - A podcast by Stephen Houraghan

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Learn how to reposition a brand with the 6-step brand strategy process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand. First, we’ll answer the question “Why reposition a brand?” and explore the fundamental strategic reasoning, including Evolving markets, Change in target audience,  Change or growth in the product portfolio,Signal a new approach & era, Next, we’ll dive into the 6-step repositioning strategy process For more brand strategy resources and downloads visit https://brandmasteracademy.com/