201 | What Is Undifferentiated Marketing Strategy? (Pros, Cons & Examples)

Learn what undifferentiated marketing is and how some of the world’s biggest brands use this mass marketing strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll understand what undifferentiated marketing is.  You’ll learn how it differs from differentiated marketing and examples of how some of the world's biggest brands such as Coca-Cola use it successfully.  First, we’ll explore this mass marketing strategy and answer the question “What is undifferentiated marketing?  You’ll then discover the difference between differentiated marketing vs undifferentiated marketing.  Next, we’ll look at why brands might use an undifferentiated marketing strategy before we explore the pros and cons of this marketing approach.  Finally, we’ll look at an undifferentiated marketing example with Coca-Cola and how this global brand used it for mass market appeal to increase brand salience.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/