199 | David Aaker - Building Strong Brands with Modern Strategies And Stories Tips

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing.  Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important brand messaging is. Then David Aaker dives into stories and brand storytelling.  He explains what brand storytelling is, what a signature story is, and the process of creating a signature story for your brand.  Then you’ll learn what game-changing sub-categories are, how to create one, and David Aaker's top tips for building strong brands in modern markets.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠