198 | Create A Competitive Positioning Strategy (Process Framework)

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework   👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework.  First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it.  Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys.  Next, we’ll look at why decision-making factors are so influential when it comes to an effective competitive positioning strategy and I’ll provide you with examples of high-value buying decision factors.   Then we’ll dive into the brand strategy process steps to develop an effective positioning strategy for your own brand or a client.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠