185 | Get More Clients Who Value Brand Strategy

By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how offering brand strategy services for the first time is not without its challenges.  Next, we’ll discuss clients who don’t “get strategy” and why these clients typically expect to pay much less for branding services.  Next, you’ll learn how part of your role as a strategist is to shift the value perspective of what you do before we dive into a step-by-step process you can follow to do exactly that.  You’ll learn how important a lead generation system is for generating new client leads and business.  You’ll discover that keeping the conversation about business and away from design will shift their perspective of your value and you’ll also learn how their excitement for their vision increases their desire for a positive outcome.  We’ll then explore how more advanced questions will force your clients to rethink their branding ideas and how a strategic roadmap might help before we pivot the conversation to how we can help.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/