177 | How To Build Brand Heritage With Story & Emotion
Brand Master Podcast - A podcast by Stephen Houraghan

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First, you’ll learn what brand heritage and heritage branding is and how it gives the target market a compelling & emotional reason to choose one brand over another. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Next, we’ll look at why heritage branding is so effective in modern marketing and how humans are drawn to emotion and story through their DNA. Then, you’ll discover that heritage branding is not just for vintage or 100-year-old brands and how you can leverage heritage and nostalgia through the story. Next, we’ll get down to business and map out an easy-to-follow 5-step roadmap on how to build brand heritage through story and emotion. For more brand strategy resources and downloads visit https://brandmasteracademy.com/